SeaLink Queensland launched their new campaign video on Magnetic Island last night (8 September 2016) that has garnered more than 6,000 online views in less than 24 hours.
SeaLink Queensland launch new campaign
The campaign video encapsulates the beauty of Magnetic Island and the memories made on each and every visit. Elements of the campaign features local businesses and newly appointed SeaLink ambassador Jade Holland.
The 90-second video, produced by Townsville's Bluekino highlights some of Magnetic Island's top experiences while setting out a list of Holiday Rules including "Shoes are optional, goggles are not", "No holiday is complete without ice-cream" and "Stop, look, listen, feel and forget".
SeaLink Queensland General Manager, Mr Paul Victory said the new look and feel successfully positions Magnetic Island as a must-visit destination for holiday-makers of all kinds.
"Our values as a travel company centre on making memories and we're proud to align this vision by showcasing what tourism operators on the Island offer as a holiday destination that help make Magnetic Island unique," said Mr Victory.
"The reception from viewers at last night's premiere screening was even better than we'd expected and this campaign will mark a new era for marketing our business and Magnetic Island to the world."
The clip will be followed by new safety videos on SeaLink's Magnetic Island services, starring Townsville's own country star Jade Holland and Magnetic Island local’s.
Holland said she was proud to announce her new affiliation with SeaLink Queensland.
"I've always been a passionate North Queensland girl and honestly believe Magnetic Island is one of the most beautiful slices of Australia, if not the world," said Holland.
"I used the Island as the backdrop of my latest music video for 'Good Day' and am really excited to get to expand on promoting Townsville through my music by working closely with SeaLink."