Proposed Sea Link Terminal 2020 Artists Impression Only

SeaLink moves forward with MLP and Strand Terminal

SeaLink is very excited to be a lead partner in the development of a new tourism and transport development in Townsville.  We are working with Port of Townsville Limited and Townsville based developer, Honeycombe Property Group to build a new marine tourism precinct and Strand Integrated Coach and Ferry Terminal that provides more than $50 million in tourism infrastructure investment in Townsville.

The project which will be at SeaLink’s base at Breakwater Terminal in Townsville is within the Priority Development Area of Townsville and will open the door to future development opportunities along the waterfront areas of Townsville’s Ross Creek.

SeaLink is committed to the development of a sustainable and growing tourism industry in Townsville and our commitment recognised the long-term opportunity in the region.

SeaLink’s Managing Director, Jeff Ellison said “the Breakwater Terminal site and its ageing terminal and facilities would have required significant investment to facilitate further tourism growth.  The facilities are regularly at or over capacity, are poorly lit at night, with limited/no after-hours services being a major community safety concern.  The proposed Strand Terminal will welcome visitors at all times and be a great step off point for exploring the North Queensland Marine Park islands”.

Traffic on the Breakwater Terminal site, includes an estimated 1,000,000 passenger movements per annum, 120,000 car movements and 10,000 bus movements annually.  Mr Ellison added “traffic on the site is a high risk to our customers and SeaLink looks forward to working with the Port of Townsville and Honeycombe Property Group to build a new Strand Marine Precinct on the waterfront of the Ross Creek”.

In June 2016, SeaLink sought advice and meetings with Local Members, the Port of Townsville, the then Transport Minister, local MP for Townsville Scott Stewart MP and other departmental officers that led to the Government’s Market Led Proposal (MLP) process and a proposal was prepared and submitted to Queensland Treasury.

Mr Ellison added “the MLP process has enabled SeaLink to speak directly with key stakeholders across Government”.

SeaLink has already invested significantly in tourism product in the region and plans further investment, including an estimated $11 million to build the next generation of vessels to service North Queensland.


As the largest ferry company in Australia, SeaLink Travel Group (SeaLink) is an established, geographically diversified transport and tourism company providing services in the transport, freight and tourism industry, promoting and packaging holiday destinations, providing tours and delivering tourists to Australian travel destinations.

The SeaLink business was founded in 1989 with the purchase of a ferry service linking Kangaroo Island with the South Australian mainland. SeaLink now has operations across four states and the Northern Territory operating under the well-recognised brands of “SeaLink” and “Captain Cook Cruises”, servicing 10 islands and 12 destinations around Australia.

SeaLink owns and operates a fleet of 75 ferries and other maritime carrying over 8 million passengers per year.  Additionally, SeaLink operates a fleet of 30 coaches, busses and other passenger vehicles.  SeaLink also holds licences, leases and agreements which enable it to operate services and access port facilities.  SeaLink currently has over 1,100 staff located round Australia.

SeaLink Travel Group successfully listed on the Australian Securities Exchange (ASX) on the 16th October 2013 (ASX code, SLK) and has a market capitalisation of approximately $430 million.

SeaLink Travel Group has a foot print with a strong presence in South Australia, New South Wales, Western Australia, Queensland and the Northern Territory.

SeaLink in North Queensland operates four high speed passenger ferries, providing services from Townsville to Magnetic Island (with up to 18 return services each day), and offers packaged holidays for related Magnetic Island and Townsville tourism products including Great Barrier Reef experiences.  SeaLink also operates charter services for special events and cruise ship transfers along the North Queensland coast.  In addition, SeaLink operates services under contract to the Queensland Government between Townsville and Palm Island which meet the personal transport needs of residents as well as tourists and personal freight movements.  SeaLink also operates its Northern Territory operations from Townsville, including services under contract to the Northern Territory Government for passengers between Darwin and Mandorah and Tiwi Islands, supporting both resident and tourism transport as well as personal freight.